The developers of a new online mapping tool say their internet-based service will open up a growing market to small business.
Wellington-based firm Terralink International has developed eMap, an online mapping tool which allows firms to integrate their own data with a range of geospatial, land and property information.
Terralink managing director Mike Donald says the productivity benefits of New Zealand using location intelligence is estimated to be more than $1.2 billion a year, but traditional geographical information systems are expensive to set up and maintain.
Mr Donald says eMap opens up the market to small and medium sized businesses. Organisations can subscribe on a monthly basis to the product and there are a number of different entry levels and advanced levels.
The product is useful for the smallest of businesses because location will be a factor in their business, whether it is drive-time, customer basis or asset management, he says.
Equally for the largest organisations such as banks, telecommunications companies and government agencies, location is of a major importance.
