14 Aug 2008

DoC tipped to spend $2.3m on rebranding

7:44 am on 14 August 2008

The National Party says the Department of Conservation could be about to spend $2.3 million on improving its image, just months after axing 60 jobs to save money.

DoC says it is conducting a "brand refreshment project" to help people to better understand what it does, but it will cost nowhere near the figure suggested by National.

The department is calling for tenders on how to refresh its image.

National's conservation spokesperson Nick Smith says he has been told the rebranding could cost $2.3 million.

DoC has confirmed it's calling for tenders for the project, but says it will cost nowhere near the figure suggested by National.

Director-General Al Morrison told Morning Report that National's reported figure is about 60 times more than what DoC is looking to spend.

Tenders for the work close on 21 August. DoC says it hopes to have the work underway by the end of September.