28 Dec 2013

GPS firm turns to tomatoes

3:50 pm on 28 December 2013

An agricultural GPS business in Dunedin, TracMap, is entering the tomato industry in Australia by signing a deal with the largest producer there.

TracMap's GPS systems are used by most of the fertiliser-spreading trucks in New Zealand. They are also used in aerial spraying, search and rescue and viticulture, and by rural fire trucks and helicopters in Australia.

TracMap GPS technology will be used by Kagome in Australia, which has 11 harvesters covering 2100 hectares of crops.

TracMap national sales manager Lance Nuttall says the deal represents the company's entry into the vegetable industry. It will provide harvester operators with accurate maps of the tomato farms.

The company also plans to introduce its GPS systems into the agriculture industry in the United States.