A survey shows football's popularity in New Zealand has soared since the All Whites' success at the Football World Cup.
It could even be catching up with the nation's long-held love of rugby.
A UMR Research survey of more than 1100 people between 16 June and 22 June shows that more than a third of the participants were more interested in the All Whites' performance at the World Cup than in the All Blacks' test matches against Ireland and Wales.
Just 15% were more interested in the All Blacks and 40% were equally interested in both.
Sixty-two percent said they had a general interest in rugby, but football wasn't far behind, with 53 percent interest.