An economic development agency in Tauranga is appealing for last-minute submissions in support of toll funding to bring forward construction of the Te Puke bypass by five to 10 years.
Priority One says the eastern link will deliver immediate benefits to businesses in the western Bay of Plenty and New Zealand as whole.
The agency says the motorway will improve productivity for exporters and hauliers by providing a faster route to the Port of Tauranga.
The new route will also give access to planned industrial land at Rangiuru and Te Puke.
Construction of the $455 million project could commence next year if toll funding is supported.
Public submissions close on Friday.