The recession is causing a high degree of uncertainty in the New Zealand wine industry.
New Zealand Winegrowers chief executive Philip Gregan says there is still a good medium to long-term future for the industry.
But he says there is uncertainty over the direction of marketing and thinks there will be a pause in planting and the growth in the number of wineries.
Some wine has reportedly been dumped this year and some grapes being left unharvested as part of efforts to reduce supply in response to a glut of wine following a bumper harvest last year.
But Mr Gregan says the industry is still strong and contributes $1.5 billion to the economy. It also supports over 16,000 jobs.