Tiger Woods has signed a sponsorship deal with Rolex, the world's biggest luxury watch brand, his first major endorsement since his unexpected and spectacular downfall at the end of 2009.
Woods lost five major sponsors in the fall-out from his scandalous marriage break-up, but Rolex believe he still has a long golf career ahead of him and they're committed to accompanying him in his new challenges.
Woods spearheaded a sports brand generating well over $100 million a year in royalties before his private life imploded two years ago, and injuries have also been a factor in his world ranking plummeting to 51.
