A $2.5 million boost to Tourism New Zealand's advertising budget in Australia seems to be paying off: ski field operators report higher than usual bookings.
NZSKI Limited, which operates two Queenstown fields and one at Mount Hutt, says Australians booking to ski this winter are up between 50% - 100% on last year.
The figures are backed by the operator of two North Island fields at Turoa and Whakapapa.
NZSKI chief executive James Coddington says a number of factors have contributed to the increase.
These include an extra $2.5 million from the Government for Tourism New Zealand to extend an television campaign in Australia.
Airlines also contributed fare deals.
