Labour leader Phil Goff's popularity remains poor in the latest political poll released on Sunday.
The Television New Zealand poll shows Mr Goff's rating as preferred prime minister has almost halved since the last poll in September, dropping from 9% to 5%.
John Key's rating as preferred prime minister remains high, rising 4% to 54%.
Support for National also remains steady at 53% while Labour is on 31%.
The Greens' support rose 3% to 7% while the Maori Party remains steady on 3% and ACT is on 2%.
The poll of 1000 voters has a margin of error of plus or minus 3.1%.
