Coca-Cola has launched an advert addressing obesity for the first time on United States television.
The two-minute commercial highlighted the company's record of making low-calorie drinks and reminds viewers all foods contain calories.
The ad, which was broadcast on cable networks on Tuesday, amid mounting pressure on the soft drinks industry.
New York City is preparing to ban large sugary drinks in restaurants, cinemas and stadiums.
Coca-Cola has said the video was not made in response to criticism of the soft drink industry, but is an effort to raise awareness.
The BBC reports it is not the first time that Coke has used advertising to address this issue, but it is a first for television.
In the advert, a female narrator said Coca-Cola offers smaller portion sizes, is working to make better-tasting, low-calorie sweeteners and has voluntarily made lower-calorie drinks available at schools.
The video adds: "All calories count, no matter where they come from."
It says: "If you eat and drink more calories than you burn off, you'll gain weight."
