18 Apr 2011

Changing room rage afflicts UK women - survey

6:02 am on 18 April 2011

A study in Britain says nearly threequarters of British women are afflicted by what's been called 'changing room rage'.

The condition is said to manifest itself in feelings of anger, disappointment and bouts of bad temper.

A study of more than 1200 women found 75% of them have stopped trying on clothes in stores because they are unhappy with cramped, cluttered or exposed fitting rooms.

When asked about their emotional state after visiting a high street changing room, 58% claimed they felt disappointed and 48% said they were left feeling frustrated.

Major gripes included curtains which do not shut properly, long queues and a lack of space.

In the short term, shoppers snap at retail assistants or storm out of stores, abandoning clothes they have yet to try on.

Adult behaviour psychologist Susan Quilliam observed that long-term effects include reacting angrily to family and friends once home; feeling low for a considerable amount of time afterwards and suffering a dip in self-confidence.