13 Oct 2021

Covid-19: 'Vaxathon' a call to action - Efeso Collins

From Morning Report, 8:10 am on 13 October 2021

A South Auckland councillor says Saturday's 'Vaxathon' is a "call to action" to get people their Covid-19 shots.

Manukau ward councillor Efeso Collins says he's excited about the event, but also hopes it's a little less like the Telethon of old and perhaps a lot more like TikTok of today.

He told Morning Report he had seen huge turnout at vaccination events across south Auckland and he's hoping Saturday sees good numbers too.

"I think Saturday is like our call to action, and it can be a really fun environment that young people will come along to maybe do a few TikToks while they're standing outside and have a great day."

Collins said when dealing with groups that may have been disengaged or disenfranchised its important to get the comms right.

"Create events where people want to come along, they want to feel like they're a part of something. I think that's the key here, is we're encouraging people to come along as their bubbles, feel like they're part of a movement, and that's going to inspire people to be part of the action on Saturday.

"I'm really excited about it, I'll be there as well, apparently they're coming, they're going to be crossing live to Ōtara a couple of times, and within the youth groups who've been in contact with me already saying they're keen to do a TikTok."

Collins said he might not be in line to take part in any TikToks himself though, he thinks he's a bit out of rhythm.