19 Jan 2022

Otago study finds children are exposed to a brand a minute

From Summer Times, 9:20 am on 19 January 2022

A University of Otago study that strapped cameras on school kids has calculated that they are being exposed to a brand every minute. Research co-lead Associate Professor Leah Watkins, from the Department of Marketing, joins Anna to discuss the study's findings.

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Photo: Supplied / University of Otago