The owner of the cricket bible Wisden is to launch a separate Indian edition to tap into demand from fans in the sport's fastest-growing market.
Wisden India will focus on all areas of the Indian game, aiming to become the independent voice of cricket in the sub-continent.
Bloomsbury, best known as the publisher of the Harry Potter books, sells about 40,000 editions of Wisden each year, but the potential in the Indian sub-continent is considered to be 50 times that.
The first Indian edition will launch this time next year.
