30 Oct 2023

Online grocer Supie goes out of business, owing millions

From Checkpoint, 5:23 pm on 30 October 2023

Online grocer Supie has gone out of business today owing at least $3 million.

The Auckland based independent virtual supermarket has gone into voluntary administration after launching just two and half years ago in a bid to bring more competition to the market that's dominated by the two big players.

The sole director of the Supie group, Sarah Balle, made the call after a key investor pulled the pin on further funding. Today the grocer's website is down, saying it's undergoing maintenance.

The group employs about 120 staff. The voluntary administrator, PWC's Richard Nacey, speaks to Lisa Owen.