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A public health academic says British American Tobacco is using aggressive marketing tactics in a deliberate attempt to get a new generation hooked on nicotine. Two free music events held earlier this month in Auckland and Wellington involved subsidised alcohol and giveaways of British American Tobacco's new vape products.
The issue of young people and vaping has been highlighted in recent days with the US Surgeon General's warning that millions of teenagers are at risk of becoming hooked on the high-nicotine devices. Kathryn talks with Professor Janet Hoek, a public health and marketing specialist from Otago University.
